About Us

From Nfinity backpacks to Vengeance Cheer shoes we have everything you need to live your Cheerleading dreams.

Featured Cheerleading Products

Our cheer shoes include Nfinity Flyte, Nfinity Vengeance, Nfinity Evolution, Nfinity Fearless and high top cheer shoes including Nfinity Titan and Nfinity Beast. We have a vast range of Nfinity Backpacks including sparkle and millennial backpacks. We also supply lots of accessories.

Best Selling Cheer Products

Our best selling cheer trainers are Nfinity Vengeance, cheerleading accessories including Nfinity Water Bottles, Rock your hair products and Swedish fall apparel.

About us

Welcome to Excel Cheer Centre Limited, a family run business based in the North- West of England specialising in cheerleading products. Founded in 2010, Excel Cheer Centre Limited provides athletes and cheerleading teams with branded cheerleading products. With a vast range of cheerleading, dancing and gymnastic products we offer leading brands such as Fearless Shoes and Nfinity Cheer Shoes. Our Cheer Shop is second to none when it comes to delivery exceptional cheerleading products straight to athletes across the UK, Europe and the rest of the world.

Our aim is to provide high quality cheerleading, dancing and gymnastics products at the best prices available. We aim to offer our UK Cheer products to athletes across Europe and the rest of the world.


We are proud to state that as of 2011 we have stocked leading cheerleading brand, Nfinity shoes. Moreover, in 2012 we became the officially recognised European distributor of Nfinity products. As the only recognised distributor in Europe, our role is to not only supply individuals with their Nfinity products but also to develop a network of online shops and on-site stores. It is our responsibility to supply these companies with cheerleading’s number one brand- Nfinity. Since being given this special status we have supplied thousands of athletes and hundreds of teams with Nfinity Gear, including Nfinity backpacks and Nfinity Cheer Shoes.

Countries we supply

We are currently lucky enough to supply exceptional quality branded cheer products to 27 countries inside and outside of the EU. As the official distributor of Nfinity we are the most flexible company outside of the UK in terms of being able to offer discounts on specific cheer products. For this reason, if you have your eyes on a particular pair of cheerleading trainers, we can work with you to offer the best price for your individual needs.

For further information on our UK Cheer products please visit our Team and Retailer pages or contact sales@excelcheer.co.uk.

Cheer Shop Showroom

Please be aware that we have a cheer shop, show room for our customers to come and check out our vast range of cheerleading products. At the UK cheer shop showroom, customers can purchase cheer products straight from our warehouse. We ask that customers phone 01942 231 968 before coming to our cheerleading showroom, to make sure we have staff available to look after you.

Customer Service

Priding ourselves on our excellent customer service, we aim for each one of our customers to have a positive shopping experience with us. For this reason, we often go out of our way to ensure that cheerleading products like cheerleading backpacks and cheer shoes arrive quickly and that they are available to everyone. If you do have any problems or require additional assistance when ordering your cheerleading, dance or gymnastics products do not hesitate to get in touch. In the event that there is a product that you wish to see on the website which is currently not available please let us know and we will be happy to look into stocking this product for you.

We hope that you have an exceptional experience shopping with Excel Cheer Centre and we would love to hear any feedback from you so do not hesitate to share your experience with us.

Happy Cheer Shopping!

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