About Us

Excel Cheer Centre Limited is a family run company based in North-West England. The company began trading in 2010 specialising in supplying a range of branded cheerleading wear across the UK. Our aim is to provide high quality cheerleading, dance and gymnastics products at the best possible prices to athletes across Europe and the rest of the world. In 2011 we began to stock Nfinity shoes and in 2012 became the official recognised European distributor for Nfinity. As the only recognised distributor in Europe, our role is to not only supply individuals with their Nfinity products but also to develop a network of online shops and on-site stores and supply these companies with their Nfinity products. Since we began, we have supplied thousands of athletes and hundreds of teams with their Nfinity Gear.


We currently supply shops across 10 countries inside and outside of the EU. As the distributor of Nfinity, we are the most flexible company outside of the USA in being able to offer discounts on these specific products and can work with you on your individual needs. Please see the Team or Retailer pages for further information or contact us at sales@excelcheer.co.uk. We have recently opened a show room for customers to come and look at the Nfinity products and purchase them here are the warehouse. We ask that customers phone 01942 231 968 before coming to the showroom so that we can provide further information on the opening hours in preparation for your arrival.



We pride ourselves in our customer service and aim for each customer to have a positive experience with us. We often go out of our way to ensure that products arrive quickly and that they are available for everyone. If you have any problems or need any assistance with the order process please don't hesitate to contact us. Should there be a product that you wish to see on our website please let us know and we would be happy to look into stocking this for you. We hope that you have a fantastic experience with Excel Cheer Centre. We love to hear from our customers so please offer us feedback at any point! Happy shopping!


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